Private Advisory with Cheryl Pullins
You havemany gifts.Let's determine what to do with them.
Eight months of private strategic advisory for multi-gifted women who want to bring their expertise together, establish what they want to be known for, and generate revenue from the value they bring to the marketplace.
We'll work directly on your personal brand positioning, messaging, offers, pricing, and visibility, while making the business decisions necessary to put your expertise to work.
Your investment: $12,000 | Eight-month engagement
Apply for Private AdvisoryEight months. Personal attention.
You'll work directly with me as your personal brand strategist. We'll develop your strategy, make decisions about your brand and business, and address what comes up as you put those decisions into practice.
Here's exactly what's included.
A 90-minute private opening session
We'll look at where you are in your business, what you've already built, and what you want to accomplish. By the end of our opening session, we'll have established the priorities that will guide our work.
Twice-monthly private strategy sessions during the first six months
We'll work through your positioning, messaging, offers, pricing, revenue opportunities, and public presence. Your business and the decisions in front of you will guide our conversations.
Independent strategic assessments and private Zoom reviews in months three and six
In addition to our regular sessions, I'll conduct two independent assessments of your progress.
I'll evaluate your positioning, messaging, offers, pricing, and the decisions you've implemented. You'll receive my written findings and recommendations, followed by a dedicated private Zoom session where we'll review the assessment together, discuss your questions, and establish priorities for the next phase.
Business-day voice and written access throughout all eight months
You'll have direct access to me between sessions to discuss opportunities, ask questions, and receive strategic feedback as you implement.
Personal brand and offer reviews
I'll review relevant materials, including your website, bios, social profiles, messaging, brand photography, and offer descriptions, providing strategic feedback and creative direction.
A written record of our work
We'll document your positioning, messaging, offer, and pricing decisions so you have a working strategic reference for your business.
A private refinement session in month seven
We'll examine how your strategy is working in practice and address anything that still needs attention.
Month-eight integration and a 90-minute closing review
We'll bring the work together, review the decisions we've made, and establish your priorities for the next 90 days.
Your between-session access continues throughout the full eight months.
Your personal brand. Our work together.
Positioning. Messaging. Revenue.
These are the areas we'll address during our engagement and what you'll take away from the work.
01. Your Positioning
We'll determine what you want to be known for, whom you want to serve, and how your different areas of expertise belong together.
What you'll take away: A defined positioning direction and a clearer structure for your personal brand.
02. Your Messaging
We'll develop the language that communicates your expertise, the value of your work, and why someone should hire you.
What you'll take away: Messaging you can use in your professional introductions, bios, website, profiles, and sales conversations.
03. Your Offers
We'll review what you're currently selling or develop offers around your expertise. We'll establish the audience, scope, and delivery of the work you want people to purchase.
What you'll take away: Defined offers that give prospective clients a clear way to work with you.
04. Your Pricing
We'll examine your pricing in relation to the value, scope, time, and capacity required to deliver your offers.
What you'll take away: A clear rationale for your prices and language to communicate what your clients are paying for.
05. Your Brand Expression
We'll examine how your brand appears to the people you want to reach and whether your visual and verbal presentation supports your positioning.
What you'll take away: Creative direction and specific recommendations for strengthening your public presence.
06. Your Visibility
We'll identify thought leadership themes, platforms, and opportunities that make sense for your expertise and business goals.
What you'll take away: A focused direction for where to invest your attention and which opportunities to pursue.
Your expertise has commercial value.
You can have years of experience and expertise that people genuinely value, yet still struggle to explain what someone can hire you for.
Perhaps you're already generating revenue, but you know your business could be more focused. Maybe you've developed several offers without determining which ones deserve your attention. Or you've spent considerable time creating content and building visibility without seeing the financial return you expected.
We'll look at what's happening in your business, what people are willing to pay you for, and how your personal brand can support the revenue you want to generate.
I want you to understand the decisions we're making together because you'll continue making them long after our engagement ends.
There's more to your story than your résumé.
I've met women who are capable of doing so many things that they've spent years trying to figure out how to bring them all together.
I understand that experience.
Every gift you possess doesn't have to become a business. Every interest doesn't need an audience. And every opportunity that comes your way isn't necessarily yours to pursue.
Part of our work is discerning what belongs in your business, what deserves your attention, and what you may need to leave alone.
I believe there's evidence throughout your life of what you've been entrusted to carry. We'll pay attention to that evidence while making practical decisions about your personal brand and business.
Let's work through this together.
I'm Cheryl Pullins, Founder & Chief Brand Officer of Her Iconic Empire™.
I've spent more than two decades working in personal branding, helping people establish what they want to be known for, communicate the value of their expertise, and develop brands that support their professional and business goals.
My work brings together personal brand strategy, creative direction, and the commercial decisions involved in building a business around your expertise.
I've worked with women whose experience spans several industries, professional identities, and areas of interest. I understand the decisions involved in determining what should lead, what belongs together, and how to communicate that to the marketplace.
I'll bring my experience and strategic perspective to the decisions you're making. You'll have my personal involvement as we develop your direction and put it into practice.
And I'll tell you when I believe something you're considering deserves another look. That's part of what you're hiring me for.
The work in practice
Several lanes. A brand that connected them.
A client working across several areas of expertise needed a central message and a brand structure that could connect her work.
Together, we established an umbrella brand, developed a signature methodology, defined her audience, and built a revenue plan across services, products, and speaking.
She implemented as we built.
$200,000+ in reported income
Within 90 days of implementation, her income exceeded $200,000, doubling her entire previous year's revenue.
Five professional identities. One message to carry them.
Another client had developed expertise across five professional identities and needed a unified message that connected her work.
We developed her core positioning and aligned her offers with a defined audience. Her business model included an online course, a workbook, and a premium retreat experience.
A $500,000 annual revenue target
Her strategy established a model targeting $500,000 annually across three revenue streams. This was a strategic target, rather than reported revenue.
Client testimonial
"I don't see how anyone who is serious about creating a sustainable brand can skip this process. You can't create a legacy without going through this."
Private client | Organizational Consulting
These examples reflect individual client engagements. Your strategy and results depend on your circumstances and implementation. Past client results do not guarantee future earnings.
Your investment
Eight months of private strategic advisory.
$12,000
Choose the payment option that works best for you.
Pay in Full: $12,000
Monthly Payment Plan: 8 payments of $1,500
Both options include the complete Private Advisory engagement described above, including your private strategy sessions, independent written assessments and dedicated Zoom reviews, between-session access, brand and offer reviews, and documented strategic guidance.
Optional Private Destination Retreat
A private destination retreat is available as an addition to your Private Advisory experience.
The retreat is a separate investment. Details and pricing are provided separately.
An invitation to work privately
I work with a limited number of women through Private Advisory because this engagement requires my personal attention and involvement.
You may already have an established business. You may be exploring opportunities around expertise you've developed over many years. Or you may be making decisions about how several areas of your work belong together.
You don't have to have everything figured out before we begin.
I do expect you to be willing to examine your business, have candid conversations about money, and put the decisions we make into practice.
If you're ready for that kind of work, I'd like to hear from you.
I personally review each application and respond within one business day. If there appears to be alignment, I'll invite you to a private conversation.
Application
Apply for Private Advisory
Tell me about your work and the decisions you want to make.
Private Advisory is an eight-month engagement with a $12,000 investment. Pay in full or choose eight monthly payments of $1,500.
Allow approximately 10 minutes to complete your application. I personally review each application and respond within one business day.
Application Received
Application received
I appreciate the time you've taken to tell me about your work and what you're considering.
I'll personally review your application and respond within one business day. If I believe there's alignment, I'll invite you to schedule a private conversation.
Please check your inbox for confirmation that your application was received.